It's not until you become the unfortunate victim of a mobile phone loss, theft or breakage that you begin to realise one of two things. Either just how important it was that you insured your phone, or you realise just how stupid you are that you didn't insure your phone.
At the time you buy your phone, the retailer will almost certainly try to sell you an insurance. There are two problems with this. First of all, you will be so interested in the features of your new phone and getting it home to have it up and running that purchasing insurance is an inconvenience.

The second and main problem is that getting your phone insured at the place you buy your phone is probably going to be quite a bit more expensive (and cover you for quite a bit less) than a specialist online insurance.
Over one and a half million phones are lost or stolen every year. In particular, the iPhone is such a great target for theives. The fact that its a superb phone packed with the latest technology makes it very desirable.

But it's equally desirable to criminals, so if you own such a phone, getting it insured against these risks should be a priority.
Make sure the policy covers you for loss, theft and damage as a minimum.
In addition, better policies should cover you against water damage, the cost of any fraudulent calls made from your phone after being stolen, as well as cover for all of the above when travelling abroad.